Mom Inc. Movement

We are happy to announce that we will be hosting a full day of professional development workshops alongside the MIM Tradeshow on Sunday, November 4th 2012 from 9:30am-3:30pm at the Delta Burnaby Hotel. Workshop attendees will also have full access to the Tradeshow as well!

  • Each session is one hour long
  • There are three sessions running during each time slot, there are five timeslots throughout the day
  • Sessions begin at 9:30am and end at 3:30pm with an hour break for lunch
  • Once you have paid for your pass you will be sent a SEPARATE EMAIL with details on registering for your sessions
  • Single session tickets are available on a limited basis, and priority access to high demand workshops will be given to Full Day Pass holders

Sessions Running 9:30-10:30am:

Going Solo! For Aspiring Entrepreneurs by Women’s Enterprise Centre:
This is an uplifting course that will help you to make ‘entrepreneur’ your middle name! The workshop explains the business start-up process using real-world/ real-MOM examples. Participants will determine the potential gaps in their own business plan and receive information about additional resources and tools that will help you to succeed in your new business.


Making Lasting Connections with Narges Nirumvala:
People do business with people they like and trust. But we live in an increasingly complicated and highly technological world. The ability to make lasting connections and build strong relationships is becoming more and more difficult. In this interactive workshop you will learn: 3 keys to make lasting connections with almost anyone, how to communicate more authentically and how to expand the boundaries of your comfort zone and become a better commmunicator. Read more about Narges….


Mom & Company – How to Manage Money, Debt and Business Ownership and end up Ahead with Marci Deane and Lynn Williams
This workshop will focus on strategies for wealth and debt management from the perspective of a Business Owner. Some areas to be covered include: The Stages of Wealth, Building wealth and a business and staying on top of both areas, Debt Management, home ownership and strategies for success, Key things to know about your mortgage and buying a home as a Business Owner, and Budgeting: Do I really need to do this?


Sessions Running 10:30-11:30am:

“Planning For Success” with Amy Ballon and Danielle Botterell:
In 2011 Amy and Danielle released their book: Mom Inc – How to Raise your Family and your Business without Losing your Mind or your Shirt based on their experiences as moms and entrepreneurs. If growing a big, successful business was easy, every entrepreneur would have done it by now! All business owners struggle to find the time and the inspiration to grow their businesses because they’re so busy working in their businesses. Add family and other demands into the mix and growing your business can feel overwhelming. Success starts with a plan.Learn how to evaluate what you really want and create a map to help you get there. Discover what effective entrepreneurs know about setting goals wisely and working efficiently. Unlock your strategic plan and get moving towards success today!


Everything you need to know about Facebook Marketing with Matt Astifan:
Matt is the owner of Web Friendly, Social Media instructor at Langara, Director of the Social Media Director Program and the founder of the Internet Masterminds Meetup groups. He is the master of monetizing your social media and will spend an hour with you teaching you everything you need to know to rock your Facebook Business page!


Sessions Running 11:30am-12:30pm:

Pinterest LogoPinterest Marketing – Pinning For Business:
Many businesses have jumped on board to use Pinterest in their online marketing. If you’re not one of them, you are missing out on a
powerful marketing tool for driving traffic to your business online.
Join Jenneil Peters as she explains who is using Pinterest, why
they’re using it, and how to maximize Pinterest for your business.
In this workshop you will learn: The Pinterest Pin to Purchase Cycle, 10 Ways To Go Viral on Pinterest and Tips & Tools


How to grow a Successful Business without Sacrificing Yourself or Your Family by Diana Stirling and Shannon Ward:
Redefine your success beyond money and on your own terms so you can start really living – today! Create your dream lifestyle for yourself and your family by focusing on what you really want rather than what you should want. Build a business that provides freedom, flexibility and fulfillment by addressing 3 critical areas you may have overlooked. Develop a decision making framework so you can be sure that every decision you make moving forward is getting you closer to your ideal life! Read more about Shannon & Diana…


Brand Play: How to build a powerful and authentic brand with Melanie Anne Bitner
As founder of Brand-HER.com, Melanie partners with values-based women entrepreneurs, executives and thought leaders to create authentic, essence-driven brand strategies. In this workshop, her objective is to provide you knowledge and a visual road map to help you fearlessly bring your vision to the world! Discover your current Brand Score (where do YOU score out of 100?), learn about developing your 360 Brand Plan, and find out how 25 brand touch points connect to achieve brand harmony and increased market awareness—creating a powerful and consistent brand identity across mediums.


Sessions Running 1:30pm-2:30pm:

So You Want To Be a Blogger? By Kerry Sauriol of Crunchy Carpets,  Andrea Vance of West Coast Families, Cori Howard and Daniel Christopher as our panel of mom bloggers:
In this session Cori and our panel will discuss Blog Writing Do’s and Don’ts, How to Find Your Voice, Your Focus and Your Inspiration,
How to Find an Audience Beyond your Family and Friends,
How much is too much to share? Best length for a blog post?
Tips for Writers Block, Finding the Time: A Mother’s Challenge – how and where to create the time and place for writing and writing as Therapy – how to go beyond a rant and into something worth reading… Read more about Cori….


Ask the expert Social Media Panel with Owen Clark, Matt Astifan, Jonathan Christian and Emily Chow:
These social media experts have backgrounds in SEO, analytics, Twitter, Facebook, LinkedIn, and more. Learn what is “cutting edge” in the world of social media and come with your arsenal of burning questions about how to measure results, gain leads, and make more money from your social media platform in less time!


Has Your Sex Life Changed After Kids? with Maureen McGrath RN: Has sex changed after children? Is your relationship with your partner different? Are you experiencing changes to your body since children? Are you the Type “E” woman…….Everything to everyone except YOU?! Maureen McGrath RN and Host of the CKNW Sunday Night Sex Show will provide you with the latest health and relationship information after children to get you living your best life !


Sessions Running 2:30pm-3:30pm:

“How To Be Your Own PR Powerhouse” with Clare Adams, Lara Leotowich of Urban Baby and Toddler, Dave Teixeira of Dave.ca and Mary Lou Shoulack:
We are thrilled to have an amazing panel of experts from publishing, marketing and television answer your pressing questions about building buzz for your business. Join Clare Adams of Bigger Bubbles Marketing, Lara Leontowich of Urban Baby and Toddler, Mary-Lou Shoulak formerly with Douglas College Small Business ProgramDave Texeira of Dave.ca and others for this info packed hour!


Attracting Audiences – Build Your Brand Chatter with Sandy Gerber:
You have the rare opportunity to receive Sandy Gerber’s brilliant and personal attention, on the spot, at a small and powerful gathering that will align your target audiences to your core services and products and get more people talking about your business. In this presentation you will learn and be given Sandy’s popular template and tool, “Attracting Audiences” for simplifying your marketing planning and giving you the kick-start and focus you need to succeed in business today. Sandy Gerber, CEO & Founder of NEXT Marketing Agency, is a dynamic award-winning Marketing Strategist Extraordinaire. BIV ranks her as one of the Top 100 Fastest Growing Companies in BC. She helps some of the largest Canadian companies attract and retain their clients by developing top marketing solutions.



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